Cannes Lions

Changing lives through Financial Education

WORLD TELEVISION, London / STANDARD CHARTERED / 2017

Film

Overview

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Credits

Overview

Description

Standard Chartered’s “Education for Entrepreneurs” programme ensures that people like Adong Everlyn who live and work in remote areas have the tools they need to grow their business.

This film showcases the business that Adong has built in her local area through the prism of her own recent history, her young family and ambitions that driver her forward.

The film is shot almost as a “Day in the Life” snapshot of Adong’s life – her village, her young twins and the important job she has mixing detergents for people.

We learn about the skills that Standard Chartered’s Financial Education Training programme have given Adong through a vibrant mix of interview content and supporting b-roll footage that provides context and an evocative backdrop to her story.

Cash-flow, diversification and marketing are core skills that the bank have given Adong – and they are showcased in a poignant, resonant film.

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