Cannes Lions
CHANNEL 4, London / CHANNEL 4 / 2008
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Channel 4 wanted to come up with a way of promoting a Cantonese-language documentary, about the epidemic of child abduction in China, to a British audience. By metaphorically demonstrating the plight of the stolen children with ‘Missing’ signs virtually covering the Great Wall of China, 4creative were able to make an evocative appeal to viewers’ sense of social justice.
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