Cannes Lions

Channel 4 Idents

STRING AND TINS, London / CHANNEL 4 / 2024

Awards:

1 Silver Cannes Lions
Film

Overview

Entries

Credits

Overview

Background

Situation:

Channel 4 idents / rebrand 2023 - a complete design and general aesthetic overhaul of Channel 4’s ident material

Brief:

To create sound design to help build the 25 different worlds stitched together in the film

Objectives:

To where possible focus on authenticity and realism in sound to support the narrative.

Execution

We supervised the on set sound capturing whatever actors we could wire up in addition to using an extended frequency range microphone to record the smashing of the glass in slow motion. We focused on crafting the sound joining the worlds e.g. the white noise of the rough sea morphing into the hot air fan, or the subtle moth flying through the graveyard tying into the moths in the glass box.

Getting the tone right on ‘Dinner Party’ was challenging. The sound had to be strong to project the right message but not so much that it stuck out too much. Eventually rather than obvious foley and sound effects, we settled on musical sound design for the impacts on the 4 logo, combined with Will’s reworking of Toccata and Fugue by Bach, reprogramming the music to merge its incoming pitch with the previous scene, and seamlessly into the next.

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