The challenge here was to build on the success of the previous year’s food fight campaign featuring Channel 4’s big chefs Gordon Ramsay, Jamie Oliver and Hugh Fearnley-Whittingstall; introducing a fresh angle and a new chef Heston Blumenthal. The four chefs train together to represent Great Britain in the ‘food Olympics’. We see the team prepping for the big event, they’re on top form in both physical, mental and food fitness, but they just can’t give up the infighting.