This music video commercial led a campaign for Channel O, Africa’s first music television channel. The campaign became a movement across Africa. It was a groundbreaking musical project – the first ever pan-African musical collaboration. It featured the cream of African talent, with artists coming from Mozambique, Malawi, Zimbabwe, South Africa, Nigeria, Namibia to sing and rap – bringing together legends like Yvonne Chaka Chaka and Grammy award winner Hugh Masakela to rising stars like South Africa’s Lira and Nigeria’s Ikechukwu. The challenge was to create a version of the song that paid tribute to Nina Simone, but that was also relevant to young Africans – and could cross over various musical styles.