Creative Execution: To communicate this celebration, we created a series of installations using large areas in shopping malls. On the floor of the mall, we painted scenes from Michael Jackson's life and his music videos. But when viewers looked into the steel pillars they saw a reflection from the floor of Michael singing and the date of the all day show on Channel V. The whole installation was a reflection of his life and work.

Results: We demonstrated clearly what the whole Michael Jackson day was about and the mail became a must see event for the fans of Michael Jackson. The site became a reflection of all he had achieved in his life and his music.