When Neil Armstrong passed away this year, social media exploded with people expressing their grief and admiration. Our goal was to harness all those tributes and give them a greater purpose. We needed to create one giant tribute worthy of the man who delivered on JFK's promise to reach the moon.

Twitter seemed like the perfect medium for creating a simple but meaningful tribute - a tribute that would become a worldwide movement with 118 participating countries. With the small act of a tweet, a person could become one crucial part of a 238,855 mile epic journey to the moon.