Cannes Lions

CHAPPI DOGFOOD

MEDIACOM, Dusseldorf / MASTERFOODS / 2005

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Overview

Entries

Credits

OVERVIEW

Execution

It is not about dogs and their performance but it is about dogs which are full of character and that is why they are really loved. Even if those dogs do not obey, sit down by word and have of all those other skills (some) dogs might have. Dog owner’s will always have a twinkle in the eye when thinking of their dog’s spleens

Outcome

5,000 dogs passed all exams and achieved a diploma. The broad PR in print and TV brought this campaign high national reach.

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