Cannes Lions
MEDIACOM, Dusseldorf / MASTERFOODS / 2005
Overview
Entries
Credits
Execution
It is not about dogs and their performance but it is about dogs which are full of character and that is why they are really loved. Even if those dogs do not obey, sit down by word and have of all those other skills (some) dogs might have. Dog owner’s will always have a twinkle in the eye when thinking of their dog’s spleens
Outcome
5,000 dogs passed all exams and achieved a diploma. The broad PR in print and TV brought this campaign high national reach.
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