A 45mmx45mm four-colour insertion placed on the cover of the most read newspaper in Austria. The layout remained the same throughout the whole year, only altering the price offer and the name of the retailer.

Buying results: instead of paying an 100% surcharge for the placement on the front page, MediaCom only paid 25%, which translates to an efficiency index of 62 vs market. Sales results: sales in the non-grocery segment achieved an Index vs PY 120.