Planetpositive.com is mainly and qualitively dedicated to the 15-25 year old, eager to get novelties. Establishing Mars legitimacy on the internet through both exclusive offers and positive content. Planetpositive aims at building a strong relationship between the consumers and the brand in a playful and interactive way.Based on the interaction of the collection of offline and online points, the consumer collects points in Mars bars and value them on the site thanks to games and online services (forum) to gain online points.This accumulation of points lets them benefit froma large number of promotions on high-tech products provided by several partners, collectively the major actors of the internet and brands in perfect coherence with the teenagers' expectations.The innovative character of this complete branding program operation based on permanent and renewed products and services, makes Planetpositive the positive place to be on the internet.