Cannes Lions

CHARACTER BENTO

HAKUHODO, Tokyo / SONY / 2013

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Overview

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Credits

OVERVIEW

Description

The year of 2012 is the 25th anniversary of Final Fantasy and Metal Gear

which are the great games Japan has produced.

We came up with an idea of making the surpring anniversary gifts from the

fans with love and gratitude to the genius game producer who made so many

fans excited.

Execution

”BENTO” is not only the boxed lunch but the tool of expressing love in

Japan.

We have picked the most loved characters throught the social and made the

"Ultimate BENTO" by duplicating the characters with the best ingredients

and show the love and gratitude towards the game producer with fans.

Outcome

This event was exposed in more than 200 news media such as in the Top News

on Yahoo! Japan, the biggest portal site and became a big hit.

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3 Cannes Lions Awards
Shot on iPhone by Damien Chazelle—Vertical Cinema

TBWA\MEDIA ARTS LAB, Los angeles

Shot on iPhone by Damien Chazelle—Vertical Cinema

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