The brief for The Simple Game was to create a game that demonstrates the notion of ‘simplicity’ within a football context in support of Philips’ 2006 FIFA World Cup sponsorship.

Centring around a 3D video game, it allows players to hone their skills with the chance to win tickets to the final in Germany.

The multi-layered game begins with a ball being kicked around in a small town’s backstreets and gradually gets harder until players have to score in a virtual version of the World Cup final.

The target market is 25 to 50 year olds with a male skew.