Turkey Burgers tend to be a poor substitute when someone is craving a real burger. And because Carl’s Jr./Hardee’s are all about burgers they’re not going to put one on the menu until it’s absolutely right. And now it is. A delicious Charbroiled Turkey Burger developed with Men’s Heath “Eat this, not that” to be under 500 calories. And what better way to sell the new Turkey Burger than with an unforgettable and sexy, international beauty pageant queen—the eponymous Miss Turkey. In this commercial, Miss Turkey suddenly appears at an everyday pool where she struts her and the new Turkey Burger’s stuff. But she’s got a few more tricks up her sleeve to help you remember the New Turkey Burger. That’s right, as she disrobes out of her evening gown she’s wearing not just any bikini but a bikini designed with little tiny pictures of the new Charbroiled Turkey Burger on it. A reveal, which leaves the rest of the pool frozen in slack-jawed awe. And that’s just the way it is.