Cannes Lions

CHICKEN FILET SANDWICH

MJZ, Los Angeles / CARL'S JR / 2012

Overview

Entries

Credits

Overview

Description

This commercial features a robot coming home from a long day at work (he’s just like anyone else). He feeds his fish and pulls out a bag of Carl’s Jr./Hardee’s food that he got on his way home. He pulls out the new hand-breaded chicken sandwich and looks at it longingly. Then slowly realizes he has no place to ingest, digest or even insert the sandwich. He’s a robot and can’t eat. But that doesn’t stop him from trying to smash it into his face a few times before giving up. This action is paid off with the line, “Machines can’t eat it, machines shouldn’t make it.” And that’s just the way it is.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Carl's Jr Leaked Employee Training Videos

CALLEN, Austin

Carl's Jr Leaked Employee Training Videos

2024, CARL'S JR

(opens in a new tab)