Cannes Lions
MJZ, Los Angeles / CARL'S JR / 2012
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This commercial features a robot coming home from a long day at work (he’s just like anyone else). He feeds his fish and pulls out a bag of Carl’s Jr./Hardee’s food that he got on his way home. He pulls out the new hand-breaded chicken sandwich and looks at it longingly. Then slowly realizes he has no place to ingest, digest or even insert the sandwich. He’s a robot and can’t eat. But that doesn’t stop him from trying to smash it into his face a few times before giving up. This action is paid off with the line, “Machines can’t eat it, machines shouldn’t make it.” And that’s just the way it is.
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