To match such epic feat, we turned our consumers into athletes of fun and created our own Olympic Delegation: the Skol Delegation.

To launch the anthem, we teamed up with Google to create an unprecedented experience that allowed users to interact and remix the anthem themselves. The game-like experience follows six members of the Skol Delegation as they celebrate the Olympics through the night. The characters with most interactions during the video lasted until sunrise and were rewarded with gold, silver and bronze Skol medals. Each interaction generates a specific result, so the project offered 36 different endings.

The campaign ran during the Olympic Games and it was a huge hit, with thousands of people interacting and remixing our official anthem. The platform achieved great results with 90,29% of new users access and over 200.000 unique users and 88% access through mobile. Skol was one of the most talked about and engaging brands during the Games. Adweek ranked Skol on the Top 3 of best brand strategies during the Olympic Games, especially due to our high level of engagement through social media and mobile.