We spent three months training three parrots for this task. We taught them how to stand in front of a microphone and speak up for those animals who couldn’t do so themselves.We then took our message directly to point-of-sale locations of animal-cruelty products --A shark’s fin restaurant, a fur and leather fashion store, and a traditional Chinese medicine store.

Public awareness of wildlife conservation in China raised by 56%.

79% of consumers interviewed indicated they would stop buying animal-cruel products.