28 brands joined the campaign and donated spaces in print ads, outdoor ads, shop windows, brochures, spots, internet and even mail signatures.Donated spaces in media had a total presence equivalent, in Uruguay, to 7 half pages in press, 10 minutes in prime time, 3 billboards and 6 centre banners during a month.

It became in the first big campaign of the brand. Without budget, as always.Thanks to people's support the "Organic Vegetable Gardens" project set up two vegetable garden in schools and it continues to grow.