Cannes Lions
DROGA5 SYDNEY, Sydney / TELSTRA / 2012
Overview
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Credits
Outcome
Donations increased 705% year on year Donation target exceeded by 315% PR audience circulation target exceeded by 210% Bonus media target exceeded by 104% Equally impressive was the positive personal engagement: “I went to Vietnam last November, and with my sister, completed a journey that began 42 years ago when we answered the door; when the army reps came to tell mum that dad had died. We finally were able to say goodbye; it was wonderful. This tribute to him and those who were left behind is more than I could have ever imagined.” Vickie Barnes – beneficiary of Legacy’s services
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