Creative Inspiration: When “warm heart” meets Origami Cranes.Inspiration hit us when we were searching for a visible token of “warm heart” relevant to parents and children.

Origami cranes are a traditional symbol of “healing” in Japan. There is a famous story of a girl in Hiroshima, who, having survived the after effects of the atomic bomb, folded cranes as a prayer to live longer…

Happy Origami Crane Project did not just meet - it exceeded all expectations, increasingdonations from McDonald's restaurants and changing attitudes and behavior towardscharitable donations.Donations for Ronald McDonald House soared by 82.9% in January 2010.Growth of donations continued to show strength to date, resulting in 71.9% increase for Q12010.A total of more than 264,000 cranes were collected by this campaign, which were presented tothe 6 Houses on March 2010.Donations submitted to Headquarters by month (Source: McDonald's Japan)year-on-year donation increaseJan. 182.9%Feb. 150.7%Mar. 181.1%Q1 ave. 171.9%