Big Mac connects you to Big Music. People’s musical tastes are as unique as the taste of a Big Mac. No wonder mixing your own selection of tunes on MP3 players has been adopted with such passion. McDonald’s Big Mac Meal Tracks promotion gives customers the ability to reward themselves with their favourite music through SonyConnect.The opening of an iconic Big Mac box activates a world fueled by music. Music fills the scene - water dancing in a fountain, people mesmerised by a beat, cars bouncing with energy, musical notes falling like rain. All of this escalating to a quintessential offer that only McDonald’s and SonyConnect could create - free music for all.

The Big Mac Sony Meal Tracks promotional campaign ran for the period between 6/7/04 -7/5/04. Results significantly exceed original expectations: increased Big Mac unit sales - objective: +10-12%, results: +18%. Increase positive image - objective: +%15, results: +24%.Increase in key perceptual scores that impact relevance: relevant to my age - objective: 65%, results: 78%. Modern up-to-date - objective: 65%, results: 73%.This promotion enhanced the McDonald's Brand and further propelled its positive momentum during the unprecedented turn-around year of 2004.