Cannes Lions
SAATCHI & SAATCHI, London / USERVOICE / 2012
Overview
Entries
Credits
Outcome
For the first time, senior government policy makers listened directly to the youth of Britain. As a direct result, the ‘Rehabilitation of Offenders Act’ is now under review by the British government for the first time in 40 years.
They are using the insights they have learned to amend legislation, in order to reduce barriers to rehabilitate and avoid re-offending in Britain. Both the Youth Justice Board and the London Probation Trust have made the Parliamentary meeting of Britain's troubled youth an annual event.Speech Debelle made the song, 'Similar Stories' part of her 2012 European Tour. The project was filmed and is currently being edited into a British documentary.