Cannes Lions
DUVAL GUILLAUME BRUSSELS, Brussels / MEDECINS SANS FRONTIERES / 2005
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A donation to Medecins sans Frontières can mean the difference between life and death. Using a high-impact banner on a news portal to get more donations, we chose the overlayer format because it's perceived as the most irritating banner format, people want to close immediately. When trying to close the overlayer, you clearly see the result of not donating.
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