We Decided to use the power of music to deliver our message, and the impact of the video clips to show the beauty of our country. We found inspiration in a classic song of our folklore, a song paradoxically call "The Forgotten Land".

We got together some of the most important singers in Colombia to make a new version of this song. This way we arouse those hidden feelings of proud and love for this land.

Carlos Vives, Fonseca, El Cholo Valderrama, Andrea Echeverri, Coral Group, Maluma, Fanny Lu and Herencia de Timbiquí represented the voices of their home lands, and traveled around the country singing ‘The Forgotten Land’ to show the whole country the beauty hidden in every corner of our geography, from Guajira to the Amazonas, and from the eastern plains to the Pacific coast.

The result: a wonderful, emotional video, that quickly became viral through social networks and made half of the country sing as one voice.

- The total cost of the campaign (including production and inicial influencers) was just 200.000 USD. These turned into 6.798.217.195 pesos on free-press, ten times of the starting investment

- Today the video has more than 22 million views, 145,786 likes, 10,513 comments and it was shared 270,518 times on Youtube. This is an unprecedented result for any government campaign until now, achieving 262% of our goal.

- #LoBuenodeColombia got 152.353.720 impressions, near three impressions for every Colombian.

- Whit this campaign we doubled monthly visitor to the web site of Marca País, going from 8,000 to 16,636.

- In only two weeks we got 16.754 likes on Facebook’s fan page of Marca País, and 3.146 retweets of the campaign.

- So it is how, whit a simple video shaped as a spot, we made millions of Colombians to fall in love again with the land that never forgot them.