Everyone has something at home that they don’t wear. In the majority of times, these donations are not made because people simply don’t know where to send their things or because they forget about them. We wanted to draw their attention to Agente Cidadão and make them contribute.

The idea was to cause maximum impact spending as little as possible. To create something unique that could have great repercussion. How? By promoting a clothes donation campaign in a totally unexpected place: nude beaches.

The challenge was overcome much beyond expectations. The surprising element provoked curiosity beyond the place where the action happened. In only two weeks, site viewing doubled and donations exceeded 5 tonnes. And the action became news in blogs, sites, YouTube and conventional media, creating immeasurable awareness for the charity.