Cannes Lions

CHARITY EVENT

JWT LIMA, Lima / HOGAR CLINICA SAN JUAN DE DIOS / 2011

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Outcome

The activation and TVC had more than 11,000 fans in the first 48 hours.Plenty of mass media covered the event an the total amount of money raised was 3 million 346 thousand 8 soles. Teleton surpassed the goal by 67%, but most importantly, the idea generated a change in attitude in all Peruvians and from now on, they help with a smile.

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