Cannes Lions
JWT LIMA, Lima / HOGAR CLINICA SAN JUAN DE DIOS / 2011
Overview
Entries
Credits
Outcome
The activation and TVC had more than 11,000 fans in the first 48 hours.Plenty of mass media covered the event an the total amount of money raised was 3 million 346 thousand 8 soles. Teleton surpassed the goal by 67%, but most importantly, the idea generated a change in attitude in all Peruvians and from now on, they help with a smile.
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