We transformed a much-maligned digital platform like ChatRoulette into:

- The best socio-demographical and behavioural segmentation tool.

- The best media to face our target to their behavioural contradiction.

- The best environment to surprise them in a non-commercial context.

We created an insightful content that was relevant:

- To media, influencers and opinion-leaders, who shared the campaign in their media and blogs.

- To our target, who watched, shared and commented it in Social Media.

Investing less than 1,500 Euros:

- 100% of men that were contacted in ChatRoulette reacted positively.

- 200,000 views in Youtube the first week.

- More than 150 international media and blogs talked about the campaign.

- Media coverage in 37 countries in the less than 24 hours.

- We reached more than 2,5 million young men the first week.

- Visits to AAA Cancer website x22.