Our campaign on behalf of Adam Le Adam, a charity for the Elderly, had the goal of raising public awareness of the shocking fact that every year an increasing number of elderly people commit suicide.The TV spot communicates the disturbing message that these types of suicides are happening unnoticed. The film has a striking visual metaphor: a ‘walking stick’ making its way through town. In keeping with the ad’s theme, like the phenomenon itself, its elderly owner is invisible. The film ends with the stick approaching a motorway bridge and falling to the ground. Another suicide, unnoticed.