Cannes Lions
BDDP UNLIMITED, Paris / FRENCH ASSOCIATION FOR PARALYZED PEOPLE / 2013
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APF is launching a campaign to condemn the inaccessibility of many public places. Despite the government’s official commitment to make France more accessible for disabled people by the first of January 2015, progress is dangerously behind schedule and far too many public venues remain out of bounds to people with disabilities.
Places that are not accessible for all people are inherently places that discriminate by excluding certain people. The campaign slogan “Let’s ban the obstacles that keep some people out” is a call to action that advocates a society that’s open to all kinds of people, where everyone has equal access to everything.
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