Spikes Asia

CHARITY GREETING CARD PROJECT

HAKUHODO I-STUDIO, Tokyo / WEBBELLMARK ASSOCIATION / 2016

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Case Film

Overview

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Overview

Background

It has been five years since the Great East Japan Earthquake. While recovery projects are making a progress, not much support were seen in the educational aspect.

Execution

We asked students from Tohoku, a place suffered from the earthquake, to design Nengajyos using the theme "Hope towards Tohoku's future". Designs were created using simple shapes such as circles, triangles and rectangles, just like playing with bricks. We wanted to bring out students' creativity without spending too much time. Eventually we came up with 50 designs which were later being sold online as Nengajyos.

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