Charity Greeting Card Project – a project allowing students to create their own Nengajyo (New Year Greeting Cards) and sell it online. Revenues are donated to the school where the creator belongs.

We asked students from Tohoku, a place suffered from the earthquake, to design Nengajyos using the theme "Hope towards Tohoku's future". Designs were created using simple shapes such as circles, triangles and rectangles, just like playing with bricks. We wanted to bring out students' creativity without spending too much time. Eventually we came up with 50 designs which were later being sold online as Nengajyos.

A donation of US$12,000 was raised. The event was widely reported in different media with over 200 exposures, equivalent to a media budget of around US$200,000. It was a great success in making an impact in communicating with the mass about the latest updates of Tohoku, which helps accelerating the recovery projects.