A marquee retail location was secured in Times Square to house the restroom facility that incorporated high visibility billboards. PR included a launch event with Doris Roberts, of Everybody Loves Raymond. Street teams generated excitement and awareness each day. On-site entertainment included actors doing the Charmin dance on a mini-stage. Advertising was purchased in NYC airports to inform and remind visitors of the restroom. Interactive and viral campaigns comprised entertaining videos on YouTube.com.

Results over-delivered the goal by 232%. 464 million free media impressions were generated to date against a goal of just 200 million. The live experience program reached 143% of its target with a total of 428,328 consumers served. Consumers spent a remarkable 22 minutes inside the facility on average.