Continuing its innovative "Red Cross of Restrooms" vision to provide families with clean and free public restrooms, Charmin reopened the Charmin NYC pop-up Restroom Experience in the crossroads of the world, Times Square!Visitors were surprised & delighted by 20 immaculate home-like restrooms that conveyed Charmin's newest bath tissue, Ultra Strong (red) and Ultra Soft (blue). The experience included a dance stage, photo opportunity, comfy couches, fireplaces, retail boutique and voting booth (Strong or Soft?). To ensure the media highlighted Ultra Soft and Ultra Strong, Charmin hosted a live wedding featuring the bride in a custom designed tissue-wedding dress.

825MM media impressions (triple the goal); 455,213,161 on “wedding day”.400,000+ visitors (10,100+/ day).Visitors from 50 states and 118+ countries.Average visit 24 minutes (2–3 minutes in restrooms).45 YouTube videos; 3,500+ hits.80% of visitors (311,294) “voted” Ultra Soft #1.4,600 retail SKUs sold mostly Charmin branded T-shirts, boxers, and scarves).“Leonard Bear” mailed 80,000+ postcards.311,294 Charmin coupons distributed.Kohler’s plumbing fixtures saved Charmin (and NYC) 455,719 gallons more water this year than last, earning kudos from the EPA.