We think that the best way to introduce a mobile phone charger device is targeting users who have not enough battery. First unique targeting technology in Turkey named 'seamless' had been developed. With this technology, a unique SDK code had been placed on specified applications. Thanks to this unique SDK, it is possible to target battery level of smartphones. When users' battery level was below 20%, they encounter a full-page banner of the product. At the end of the campaign, it had been implemented a survey to the users to learn awareness and purchase intent of them.

At the end of the campaign, more than 16.000 users interacted with the related banner and received extra information about the product.

This unique targeting technology, achieved 73% better CTR compared to average.

We used retargeting technology and ran a survey within two different groups, exposed and non-exposed to measure ad effectiveness.

More than 38.000 survey forms had been filled.

The results show that 70% of the exposed memorized our ads.

Product awareness is 134% higher among the exposed than the non-exposed.

Moreover, purchase intent of the exposed group is 112% higher than non-exposed ones which is even more excited!