Cannes Lions
McCANN XBC, New York / MASTERCARD / 2014
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Description
The Priceless New York program from MasterCard provides cardholders with one-of-a-kind offers and experiences, like pre-game sideline access to the New York Giants. We bring the program to life through a TV spot titled "Chatterbox". The spot focuses on a young boy, who can't stop talking about all the questions he'll ask if he meets Justin Tuck, his favorite Giants player. Thanks to MasterCard, both dad and son enjoy the moment of a lifetime when they come face to facemask with Justin Tuck, and are renderd speechless.
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