What brings a teenager out at night? What keeps him awake, when everybody else is sleeping? It's not about medals and podiums. It's only about his real love – skiing. The film is based on a real insight from Torin Yater-Wallace, an 18-year-old Olympic free-skier who goes out at night, chasing his dreams on a pair of skies. He calls these rides "night-swims.”

The film was part of the Visa Winter Olympic campaign, and it helped launch the new positioning of the brand.

Visa. Everywhere you want to be.

There are few greater examples of ambition than Olympians, so, to bring the new position to life online, we got Olympic gold medalist and free-ski pioneer David Wise to share his 'everywhere' in the most epic way possible – by jumping out of the Internet.

On the day of the opening ceremonies, we took over 3 of the most popular home pages for Olympic news – Yahoo, CNN and Bleacher Report. When users clicked, Wise launched off the half pipe and out of the Web banner. The user's homepage scaled down to a tiny spec creative, and the effect that Wise was soaring high above their browser.

In short, Visa earned the number-one share of voice in social media for all NFL advertisers, beating out brands like Nike and Budweiser. Our films gained more than 10 million views on YouTube, and generated tens of thousands of contest submissions.