Let’s install a non-verbal communication channel on to the school bus!

- A way to talk with a friend sitting in a seat far away

- A way to send pictures and letters to friends

- Selfies taken with the camera installed on the window can be sent to the parents’ phones

- Modification and operation of the school bus of Chungju Sungshim School for the hearing-impaired

- An user interface that serves as a non-verbal communication platform : Based on an universal design that stems from an experience most people share, that would allow for easy usage

- Turtle character : A large number of students had turtles as pets, so turtle was chosen as the friendly representative of UI. This character serves as a guide so the students can use the window intuitively

- A film developed of the hearing-impaired students’ experiences with the bus, and uploaded online

- A picture book developed based on the stories of the film, that was crowdfunded voluntarily by the public, and also marketed by the public

- Participation of various celebrities on podcasts and social media channels in promoting the campaign

- Through the design of “Chatty School Bus”, we were able to transform the boring commute hours into the most fun time of the day

- First attempt in the world to create a non-verbal UX for students with hearing impairments, on a school bus.

- People who were inspired by the school bus design and the campaign filed for a petition against the government demanding more institutions for the impaired, and as a result the government announced its plans to build 2 new special schools and to instate 66 special classes within regular schools, by 2022.

- The campaign received praises for the design that made hearing-impaired students’ commute fun, in that it was CSR campaign that was approached from a point of view well-suited for a car company.