Cannes Lions
J. WALTER THOMPSON FRANKFURT, Frankfurt / MAZDA / 2015
Overview
Entries
Credits
Execution
A series of films about real-life challengers who have come up with unconventional ideas to make the world a better place. People, who just like Mazda, are rebels with a cause. For example an Anthropology professor, who is building a spacesuit in his living room.
Outcome
500 million impressions, 16 million interactions, an overall view time of 60.000 hours and 40.000 new Facebook fans.
Similar Campaigns
12 items