A TV spot for Bank of America, targeting the U.S. un-acculturated Hispanic, who is seeking confidence to move forward. The bank was seeking to acquire new customers from the Hispanic segment, who are traditionally apprehensive about large financial institutions.In any person’s life, there are moments when one must face an obstacle – physical, mental, spiritual – and gather the fortitude to move past that obstacle with success. A parallel was drawn to opening a checking account for the first time. If one can overcome self-doubt and move forward in life’s crucial moments, then one can easily surpass the apprehension caused by distrust of financial institutions.