On Super Bowl Sunday, February 2nd, for a period of just 24 hours, a new U2 song titled “Invisible” was made globally available via iTunes as a free download to benefit (RED). For every download, the Global Fund – via (RED) - received a $1 donation from Bank of America with the total donation dependent on how many people worldwide download the track.

This Bank of America commercial is to benefit (RED) and was filmed with U2. The director collaborated with the Lighting Concept team to design an art lighting installation that tracked the band’s movements. The lighting design was created in the UK then brought to the U.S. where programming was finished in record time. Hand-held flashlights also added to the design and immediacy of the lighting elements. The large-scale production filmed over 3 days at an airport hanger with 1,000 extras surrounded by interactive visuals and lights. The 360-degree real-time lighting system was programmed to respond and interact with the visuals, band and LED screens. The audience was given hand held, high-powered flashlights to help facilitate audience interaction. There were multiple 360 LED setups, an LED wall on a 40 x 28 foot stage built for the shoot, lasers suspended from 12 x 18 foot scaffolding, a blackout curtain and concert PA systems.

1, 2, 3, 4…

I’m more than you know, I’m more than you see here, more than you let me be.

I’m more than you know, a body and soul. You don’t see me but you will, I am not invisible.

There is no them… there is no them… there’s only us…

Then the viewers learn about the tie-in through supers:

IN SUPPORT OF (RED)®

FOR THE NEXT 24 HOURS

U2 INVISIBLE

…there’s only us. There is no them.

FREE on iTunes