Cannes Lions

CHEESE

COSSETTE COMMUNICATION-MARKETING, Montreal / DAIRY FARMERS / 2006

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Can't get your kids to leave home? Stop cooking with cheese.The campaign simply highlights the extent to which cheese can make the most ordinary meals delicious. Seeing parents resort to desperate measures to get their adult kids to finally leave the nest, has achieved infamy across Canada. It has been the subject of many newspaper articles on 'late nesters' with radio DJ's and comedy shows repeating our Grandma's now famous line…

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