Cannes Lions
DDB SYDNEY, Sydney / DAIRY FARMERS / 2001
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Description
This site drives traffic to live event competition and vice versa, promotes oak flavour milk, with the target group of 15-17 year ol surfers. The tokens are distributed to all audience at the event. With that token they can enter the number of the website to win instant prizes. The rest of them enter the prize draw. Supporting the websites, there's an online questionnaire game which increases the Oak Flavour Milk branding proposition.
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