Cannes Lions
PYTKA, Los Angeles, Ca / CHEEZ-IT / 2003
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A comic book artist is sketching his superhero character late at night while snacking on Cheez-It's. As he goes to grab more the box has suddenly disappeared. When the guy looks down, he notices that his superhero sketch has the box of Cheez-Its. The comic book artist then erases the mouth off the superhero sketch.
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