There are no specific regulations around branded content in Poland relevant to this case.

Every game is a retrofuturistic interactive collage of an early 90’s arcade gaming layered against the video background layer.

The site got over a million hits generating over 12,000 hours of brand interaction. As desired the idea attracted the older demographic and started a direct, honest conversation with the consumer about his own life and Tiger’s place in it.

The site has already got over a million hits. Audience spent combined 12,000 hours interacting with the brand. Tiger also gained 4,000 new Facebook fans.