Our challenge was to create a web site that would transform mom's cheese sauce she poured over veggies into a kickin' cheese dip her college kids could use for snackin'. A web site that would appeal to the 'Gen-Yers', something they could relate to.So, we decided to celebrate our cheeziness. What is www.cheezyguy.com you ask? It is not a home page, but a HOME PAD. Everything about it is cheezy, from the circular waterbed with leopard-print sheets to the 72" big screen TV (circa 1982). You'll also find an empty Cheez Whiz jar or two, which have been converted into clever recycling containers. Notice Cheezy Guy isn't selling anything. He's just being himself in his cheezy environment. Obviously cheez Whiz is a part of his twisted world since it rates on the cheezy scale with his velvet painting of a Spanish Bullfighter!Our banner ads did not hype Cheez Whiz. Instead they launched the bigger concept of "That's Cheezy" by featuring images of the Cheezy Guy, links to his Home Pad and Dress-Up Game, news about the upcoming Cheezy Guy Film Festival and Mock Ads for cheezy places like Earl's Mobile Home Estates and Bob's Disco Truck Stop.