Cannes Lions
CHEIL WORLDWIDE, Seoul / SAMSUNG / 2014
Overview
Entries
Credits
Description
In this ad for Samsung Chef premium refrigerator, several Mongolian kids who have never seen the sea in their lives could meet the sea by tasting fresh salmon from Greenland, and kids from Greenland who have never been to the mainland before could meet the land by tasting the fresh meat from Mongolia.
Chef Collection connected the two different worlds by delivering ‘new tastes’.
Similar Campaigns
12 items