Cannes Lions

CHEF COLLECTION

CHEIL WORLDWIDE, Seoul / SAMSUNG / 2014

Case Film
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

In this ad for Samsung Chef premium refrigerator, several Mongolian kids who have never seen the sea in their lives could meet the sea by tasting fresh salmon from Greenland, and kids from Greenland who have never been to the mainland before could meet the land by tasting the fresh meat from Mongolia.

Chef Collection connected the two different worlds by delivering ‘new tastes’.

Similar Campaigns

12 items

5 Spikes Asia Awards
Microcodes

CHE PROXIMITY, Melbourne

Microcodes

2021, SAMSUNG

(opens in a new tab)