Cancer is an autoimmune disease developed by our own body. And, paradoxically, our own body is responsible for the cure.

We know that a positive mindset is proven to play a key role during the treatment as your body physically responds to any mental stimulation. So we figured a way to literally place positiveness on the heads of kids with cancer.

Chemo Scarf Stories is a movement where ex-patients were invited to write down their positive stories in personalized scarfs used on the head by patients. We collected hundreds of stories from ex-patients via our facebook page and invited them to handwrite the stories in a blank scarf.

The scarfs were then filled with aquarela illustrations representing key elements from each story, and at the launch day the authors gave each scarf to a kid under treatment, beginning what has become now a movement.

Everything is handmade and colorful, just like every positive story written. So besides being a page of a beautiful life book, they are beautiful design pieces to use as caps, with the colorful patterns.

Exhibition points were installed around the city where people could purchase a story, passing a chemo scarf forward. The purchase was also available via our website, where people could scroll through all the stories and learn more about the patients.

The scarfs illustrations and the photographer of the campaign are also ex-patients.

We handmade produced 200 scarfs for the first slot, and are producing 500 more for further exhibition and donation points.

The scarfs with positive stories have a placebo effect and became part of the treatment from kids in several hospitals, including HCB - Brasília's Children Hospital.

Abrace is recognized as a top of mind NGO that treats kids with cancer in Brasilia and #5 in Brazil.

We collected hundreds of stories and the project got massive national coverage with an estimated earned PR of $200,000, allowing us to raise almost 500% in donations compared to 2015 within only 2 weeks.

People are contacting Abrace to buy the scarfs so we expect to give away more than 10k scarfs by the end of this semester with prices varying between 2$ and 50$.

Chemo Scarf Stories became a movement with celebrities that keep sending stories and patients that keep getting better results.