Cannes Lions
STIMMUNG, Santa Monica / JEEP / 2011
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Fording features a Cherokee bulling through a mountain stream, a simple task with the vehicle’s triple-sealed doors, water-tight drive train, and raised air-intake system. Hook touts the truck’s hardened steel tow hooks with a shot of the Jeep relentlessly plowing backward to pull a fellow off-roader free. Skid Plate showcases the SUV’s solid steel underbelly with an in-your-face explosion of dirt and rock as the Jeep cruises a high alpine pass. Wheelbase completes the series with a dramatic demonstration of the Jeep vigorously climbing steep and treacherous terrain thanks to its extra-wide wheelbase.
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