The campaign was streamlined into three periods: bubbling, launching event; followed by 10 Road Shows across Thailand. Meeting youngsters and first-jobbers at different contact points: at home, at work, on-the-go, online, and during their leisure time, AVEO Research Unist were sent out to study their lifestyles, and design a new car especially for them. Giving away no product details, mock-ups of researchers & tools, innovative ambient media, and forwarding VDO-clips successfully created public curiosity, and drew people to AVEOGANG.com. The kick-off event, and 10 marketing road shows were seasoned with celebrities & shows, test-drives, generating skyrocketing sales nationwide.

Though it was the first time GM (Thailand) penetrated this market, the campaign has successfully established Chevrolet AVEOs as trendy, leading small cars. Not only its impact increased sales and brand perception of all Chevrolet models, but also drew in co- marketing & co- branding interests from other corporations. Further, during the 15-day Bubbling, innovative ambience & online media quickly became so popular that within a month WWW.AVEOGANG.com gained 7,000 newly registered members. Additionally, the first four-day sales event resulted in skyrocketing sales of 1,400 AVEOS, plus 3,700 AVEO-bookings in three months nationwide.