This campaign took place in most of the countries of Europe where consumers are getting more and more used to seeing how brands create content more than just TV commercials or print. This context pushes us to create not only new stories, but also new ways of enjoying and finding branded content.

Almost every brand in the world uses YouTube to upload their content, but we used it understanding how people navigate and find interesting unbranded videos on the platform - surfing from one video to another.

In partnership with Google, we selected the main YouTube celebrities and connected all the videos, letting users navigate from one to another just in one click, just like they would normally on YouTube. The testers didn’t change their way of creating or uploading videos, staying true to their personality, style and even timing.

-The tests drive booking for the Chevrolet Captiva increased 15% compared to the previous year.

-The visits to the Chevrolet Captiva home page increased 7.8% compared to the previous year.

-18% of the viewers talked about Chevrolet in social networks or visited the homepage after seeing one of the videos.

-A 6.4 million audience followed the series of user-generated tests on YouTube.

-A post-campaign survey on people exposed to the campaign showed a 79% of product awareness.