We gave them just that. Through the Aveo website we provided a platform for them to express their creativity and passion under the theme called “totally street” – where they were given the opportunity to totally customize a car through design and make it their very own. A tailor made WAP site provided users through handheld devices, the opportunity to browse the customized cars, vote in real-time on their favourite, and download customization videos, wallpapers, and screensavers.

Chevrolet Aveo also branded the hardcore console and on-line street games with graffiti street style copy, reinforcing Aveo’s new positioning of being part of their street, their hangout and relevant to them.The campaign also deployed for first time in the U.A.E. sponsored news feeds appearing on the home pages of Facebook and supported a lifestyle search program on Google & a full fledged display campaign on major portals and relevant recruitment sites, following the life stage of the target audience.

In 3 months, 3,641 hot leads collected; equivalent to 150% of total retail sales Aveo achieved in 1 year before the campaign.Retail vs fleet Indexed 228 in 3rd Month:- Before campaign: Fleet 86% vs retail 14%- Month 1: Fleet 80% vs. retail 20%- Month 2: Fleet 68% vs. retail 32%Customization website was a mega hit:• 22,033 registrations• 3,573 customized cars• 11,391 referralsOverall 70 million impressions served- generated 225,000+ clicks.Mobile: 833,000 impressions, record CTR 8.7%, 65,000 unique users, 15,000 downloads, 10,000 referrals & 2,000 votes Social media: 33.9 million impressions, 34,663 clicks, 35% of total registrationsIn-game: 2.1 million impressions / average exposure of 11 seconds per impressionSearch: 81,096 Impressions- 2,451 clicks